Our Favorite WordPress Tools
Today (2016) small business owners have a wide variety of solutions available to construct and maintain their digital presence. There are almost too many options. We are partial to WordPress for several reasons:
- WordPress Allows You to Retain Full Ownership of Your Website.
- WordPress Gives You Greater Customization, Control & Functionality
- WordPress is Easy to Use.
- WordPress is Budget Friendly.
Full Website Ownership
While costing a bit more than a site hosted on WordPress.com, a self-hosted WordPress installation allows you to retain full ownership of your website. We have seen that proprietary systems from companies like SquareSpace (Wix, Web.com, and many others) do have certain appeal (e.g. performance metrics), but you become locked into their system. You will not be able to move your website somewhere else very easily should the need arise. An open source content management system (CMS) is a much more flexible option and, in the long term, gives you the ability to move to various resources as you wish.
If it’s functionality you’re looking for, WordPress is for you. There’s a plugin for just about any functionality you may desire. On the off chance there isn’t one, you can always hire a developer to build one. The theme frameworks for WordPress also give you almost infinite possibilities for how your site looks, too. WordPress is very Search Engine Optimization (SEO) friendly, too. Finally, you’re completely free to monetize your web site in whatever manner you like. Membership sites, multiuser sites, online stores, blogs, message boards, interactive portfolios, WordPress has a way to handle them all. And, eCommerce is easy, too, with plenty of room to expand with the right theme and plugins.
Easy to Use
While there is a bit of a learning curve, most people can learn to use WordPress without having to learn a lot of coding. Of course, the more customization you want, the more coding you’re likely to need to know. The best part is that WordPress is so incredibly modular. For the most part, the most common site administration tasks — adding content, creating and publishing new pages, sharing new images and video — are fairly straightforward in WordPress. With the large, robust, and very generous community of WordPress users and developers, you’ll easily find an answer to just about any question you might have. Allow us to set up and manage your WordPress site such that you can handle the content creation and leave the technical stuff to us. We always recommend that our clients generate most of their content because you know your business far better than we do. Let us help optimize that content so that users are driven to your site by the search engines.
WordPress is Open Source, so the basic components are free. You do still have to purchase hosting and register your domain name (we can help with that, too). If you have a shoestring budget, you can get set up and running for minimal cost. Functionality typically comes with a price, but premium plugins and themes are often quite affordable. Once you have your site up and running, you can always add on more functionality as your budget allows. Since you are able to add content on your own, you don’t have to hire us to do it. Unless, of course, you want our expertise in SEO, security, backup, email marketing, etc.
Should you need more convincing, check out this YouTube video featuring Matt Cutts (Google) at WordCamp San Francisco, 2009 extolling the virtues of WordPress and explaining how Google PageRank works. Totally worth watching, even today. Very entertaining and he keeps it pretty non-technical.
WordPress has a lot to offer. it is endlessly flexible, and it can support great design and awesome functionality. Some of the country’s biggest companies rely on WordPress, too, including TechCrunch, The New Yorker, BBC America, Fortune and The New York Times among many others. Contact us if you’d like to chat about setting up a WordPress web site to fit your needs. Now, on to our Favorite WordPress Tools…
Products we use & recommend to our clients
Our Managed WordPress Hosting Solution
WordPress Hosting @ Blue Sky Digital Strategy – Let us set up & manage your website(s) while you work on your business.